About Softouch Concepts, Inc.

Softouch Concepts, Inc. was established in June 2002. We are Inventors, Designers and Manufacturers providing solution-based products for the Pet Industry. With our passion for dogs, we strive to promote dog-friendly, stress-free training. We believe it plays a vital role in greater and long term companionship.

Our first Front-Connection™ harness model was called the SENSE-ation^® to raise awareness of the link between sense of touch and dog behavior. It is the favorite for short hair dogs with Softouch™ webbing for extra comfort. In 2004 we developed our SENSE-ible^® harness to offer the same patented design for a lower cost.

The harnesses are sold world-wide to Trainers, Humane Societies, SPCAs, Shelters, Pet Stores, Veterinarians, and Dog Owners. The product line consists of models made in different materials to address the needs of owners and trainers alike. Our leashes are the first support products to provide a complete training system and solution for everyday use.We believe in development and continuous improvement for customer satisfaction. Unlike other companies, we offer extensive product knowledge with training background.

About the Inventor, Designer and Co-Owner

Linda Lady created the patented Front-Connection™ harness (also known as Front-Clip) and methods. After working with horses and dogs for over 25 years, she discovered similarities and found her dog training to be more effective when she applied horse training concepts.

Linda named the first harness model SENSE-ation^®. She focused on the positive effect it has on a dog's sense of touch and wanted to raise awareness of the link between sense of touch and dog behavior.She also chose to provide members of the Association of Pet Dog Trainers the first opportunity to use the harness. Linda has been a member of APDT since 1994 (member #107) and is devoted to the organization's goal of increasing public awareness of dog friendly, stress-free training techniques.

Her background with dogs includes dog training in early development, obedience and rehabilitation. She has experience working in a kennel and a veterinary office. She has raised puppies and conducted puppy classes as a contract trainer with an assistance dog organization. Linda has also performed pet assisted therapy service with one of her dogs.

Her background with horses includes working as a trainer / handler at a commercial thoroughbred race horse farm and she has owned and trained horses privately.

Linda has a Masters in Business and a Bachelor degree in Therapeutic Recreation Administration. She has conducted an academic study of training dogs for therapeutic recreation and has 10 years of experience as an Independent Management Consultant.

In addition to her responsibilities as Vice President – Development and Training at Softouch Concepts, she maintains ownership of her company – Softouch Training.